Independent From Day One | Kouwi Australian Marketplace

41,000 reasons why we’re Still Here

Kouwi is a proudly independent Australian marketplace, built from the ground up to bring together a curated range of fashion, homewares, wellness products, and local Aussie brands. Hand-built and heart-driven, Kouwi showcases over 41,000 items from makers like Wilde Aroma, Hoopla Bags, High Tees Australia, The Essentials Lab, Korganika, BJ’s PJ’s, Vitalita Tea, Brewdolph In Other Good News Coffee, Cuppa Cartel Coffee, and Fresh Feels.

Hand-Built, Heart-Driven

Every big journey starts small. For us, it began with a single idea to build a marketplace that makes discovering great products simple, joyful, and genuinely feel-good. No investors. No big budgets. Just a tiny team with a big vision: to make it easy for Aussies to find incredible everyday essentials, thoughtful gifts, and unique brands all in one place. Two and a half years later, Kouwi has grown into a curated catalogue of over 41,000 products, from eco-friendly kitchenware and modern home decor to comfort-first fashion, kids’ favourites, and wellness finds that bring balance back to busy lives

Built the Hard Way One Step at a Time

Running an independent marketplace isn’t glamorous it’s gritty, real, and filled with lessons. Every day, we take small steps forward:

Curating new home and lifestyle collections that feel right for the season.
Expanding our fashion and footwear range to champion comfort and self-expression.
Partnering with local creators for Australian gifts that tell a story.
Hand-selecting products that bring joy (and practicality) to family life.
Growing our categories for those who love mindful living and good food.

No shortcuts just heart, hustle, and late nights spent tweaking every detail to make your experience smoother.

Proudly Showcasing Local Aussie Brands

At Kouwi, we’re passionate about celebrating Australian makers and small brands doing big things.That’s why you’ll find thoughtful, homegrown favourites like:

Wilde Aroma, bringing beautiful hand-poured candles and natural scents into everyday spaces.
Hoopla Bags, with bold, sustainable statement pieces that turn heads for all the right reasons.
High Tees Australia, celebrating iconic Australian culture through wearable art.
The Essentials Lab, masters of clean skincare and modern aromatherapy.
Korganika, known for their certified organic self-care essentials.
BJ’s PJ’s, making Australian-made sleepwear that feels as good as it looks.
Vitalita Tea, Brewdolph In Other Good News Coffee, and Cuppa Cartel Coffee your daily dose of feel-good flavour, locally roasted and full of heart.
Fresh Feels, the go-to for fun, Australian-made body and skincare products that actually do what they promise.

Each one is part of our bigger mission: to support local, buy better, and create a marketplace where every product has purpose.

A Marketplace With Meaning

Kouwi was built for real people. For anyone who believes shopping should be fun, fair, and full of good surprises. We’re proud to be independent from day one, and every decision we make from what we stock to how we present it comes from that same philosophy: keep it light, keep it easy, keep it real. Every product tells a story and together, they tell ours.

What’s Next

With over 41,000 products (and counting), Kouwi continues to grow hand-built, heart-driven, and shaped by our community of makers and shoppers. If you’ve supported us along the way thank you. You’re helping an Australian small business prove that big things can come from small starts.