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Shopping at Kouwi: Aussie Brands That Do Good – Spotlight on Crescent Nest

At Kouwi, we love showcasing Aussie brands that don’t just make great products, but also make a real difference. One of our favourites in the oral care space is Crescent Nest, a brand built on the belief that high-performance oral care and planet care can share the same handle. With their Sonic Toothbrush, Crescent Nest proves that everyday rituals can add up to big change.

Our Sustainable Solution

Most toothbrushes are made of plastic and billions of them end up in landfills or oceans every year. Crescent Nest designed their sonic toothbrush with a durable modular handle you keep for years, and a compostable bamboo head you replace. This simple switch means 85% less plastic waste compared to standard brushes. Each time you swap a head, you’re preventing ~25 grams of plastic from heading to landfill.

Shop Crescent Nest Sonic Toothbrush at Kouwi →

Premium Clean, Every Day

A sustainable toothbrush is only worth it if it works and Crescent Nest delivers. With 40,000 sonic micro-vibrations and five smart brushing modes, the brush gives you that polished, dentist-clean feel every day. From sensitive gums to whitening, there’s a mode for everyone. It’s proof you don’t have to compromise on performance to go green.

One Brush, One Tree

Crescent Nest takes sustainability one step further with their One Brush, One Tree initiative. For every toothbrush sold, they fund the planting of a native sapling through One Tree Planted. That means each daily brushing routine contributes to reforestation, ecosystem restoration, and biodiversity support. To date, Crescent Nest has already planted 225 trees, saved 417 lbs of COâ‚‚, and reduced over 20kg of plastic waste every year.

Big Change Starts Small

It’s easy to overlook a toothbrush it’s just a twice-a-day habit, right? But that’s exactly why Crescent Nest focused on it. With over 4 billion plastic toothbrushes discarded globally each year, changing this one ritual has massive potential. Crescent Nest brushes come in plastic-free packaging, delivered carbon neutral across New Zealand and Australia, and are built to last a decade longer than disposable alternatives.

Why We Love Crescent Nest at Kouwi

We exist to curate brands that spark joy while making a positive impact. Crescent Nest fits perfectly into that mission products that feel good to use, are better for the planet, and give back with every purchase. Choosing a toothbrush might seem small, but with Crescent Nest, it’s a step towards cleaner smiles and a healthier Earth.

Shop Crescent Nest and more Aussie Brands at Kouwi →

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